Part 24 : Online Promotion Business
Computer Skills needed: Medium-High
Investment : Your Time
Period to learn and master: 2-4 months
While discussing on line businesses like affiliate marketing or promoting off line business through blog or website, we understood that huge number of visitors, viewers of our online content like website, affiliate link, blog, youtube video or even facebook or social media posts, are MUST. To make this possible, we depend on Google to show our content at top of search results. We also saw that creating good contents is important for online business success. Content Creation is a creative work but online promotion is regular, repeative, operational and little technical work.
You can additionally learn, at least basics of Search Engine Optimization, Social Media Marketing, to successfully handle online promotion business.
You can do online promotion of your own online or off line businesses or you could do it as a business, promotiong other's businesses. Lot of work is done on contracting basis in online promotion.
Responsibility of content creation lies with the business owner. You, as an online promotion help/service, are only responsible for doing "online posting" of those contents, as and where it is to be done.
Here is a brief on ways and methods of online promotion.
- Blog Creation for the product description, features, advantages, trouble shooting, customer support and so on.
- Social media posting in plarforms like facebook, instagram, whatsapp, pintrest, twitter, linkedin etc. You need to post the contents or links in as many places as possible. Creating their local profile, groups, circles etc and growing number of viewers, followers, subscribers etc
- Posting classified advertisements either promoting products directly or promoting links to websites.There are thousands of classified websites, you need to choose from, for your product, company or concept.
- Creating and Maintaining YouTube channel for videos created for your or other's businesses.
- Submitting website or blog links to various search engines, online directories, forums, community sites, business association listings etc.
- Answering customer comments, questions on social media or online support chat.
- Working with Google Adwords which is paid advertisement service of Google. You need thorough study and understanding of keyword analysis.
- Email marketing or News Letter management through auto-responders.
Depending upon the type, size, scope, spread of promotion, you could charge a fee of giving these online promotion services, based on your efforts, time and resources needed.
In a way, it is a deep study topic, needs consistency and persistence in working and deliverying. But, advantage is that you can learn this free from online sources and just with your laptop, you can start this business with NO investment, from your home. And, you can work from anywhere for any client globally.
Start learning one or two methods first, assist some businesses to master the techniques and then you can also have team of individuals who are expert in specific methods, each.
There is huge scope in this field in the growing influence of online markets and eCommerce.
Author, Satish Ranade, is Mumbai based, and in Information Technology business. Since, it will not be possible to take so many calls, kindly send your queries, suggestions in whatsapp message (on his number 9820344725) referring to SSSBIZ, and your name and city. You will receive replies. Also, save his name and number.